An examination of the downside of continuous discounting and how it can impact your business over the long term.

The right pricing is an essential part of a successful font release, but establishing the ideal price for a font can be challenging. Although it costs almost nothing to produce additional copies of a font file, it’s much harder to create a high-quality font than most users realize. A single font file may represent months or even years of dedicated effort! How can the price of a digital file truly reflect the blood, sweat, and tears that went into its production?