Perils of continual font discounting.
An examination of the downside of continuous discounting and how it can impact your business over the long term.
How to price your fonts.
The right pricing is an essential part of a successful font release, but establishing the ideal price for a font can be challenging. Although it costs almost nothing to produce additional copies of a font file, it’s much harder to create a high-quality font than most users realize. A single font file may represent months or even years of dedicated effort! How can the price of a digital file truly reflect the blood, sweat, and tears that went into its production?