Marketing

There is no easy way around it; writing about fonts is a challenge. Even with years of experience, I’ve lost track of how many times I’ve used thesaurus.com trying to find an alternative to the word “unique” while describing a new typeface or specific glyph. Explaining the visual aspects of a non-tangible product is hard and figuring out how to differentiate your typeface from thousands of others takes dedicated time and effort.

One of the most enjoyable aspects of being a type designer is reaching the point where you get to play with your brand new typeface and create some engaging promotional graphics. This is your chance to show the world just how stylish, intricate, and versatile your fonts can be. First impressions count, and, in a highly competitive arena, having impactful imagery is perhaps your best chance to persuade potential customers from perceiving your fonts as a “maybe” to becoming a “must have”.