One of the most enjoyable aspects of being a type designer is reaching the point where you get to play with your brand new typeface and create some engaging promotional graphics. This is your chance to show the world just how stylish, intricate, and versatile your fonts can be. First impressions count, and, in a highly competitive arena, having impactful imagery is perhaps your best chance to persuade potential customers from perceiving your fonts as a “maybe” to becoming a “must have”.